Course Introduction

Course Overview

Okay, so your ministry got onto social media...now what? In this course we review what it means to run and grow social media channels. We define growth, explore ways to grow and review different tactics and strategies. 



Learning Outcomes
By the end of the course, we hope you'll be able to 

1. Begin to define for yourself what growth means, 

2. Differentiate between posting, engagement, and research/planning activities, and

3. Identify and brainstorm growth strategies.

How to Complete This Course
You should notice a series of modules with various growth methods named, as well as this first module on course introduction and a final one tying it all together. Be sure to do the introductory survey to let us know your hopes and goals! Each platform module has a video about growth strategies: click them to watch, listen and interact with them. After working your way through the videos, be sure to interact with the forums in the final module, download and interact with the additional modules, and check your knowledge with a quiz and activities. Finally, you should notice a survey at the end of the course: do be sure to fill this out so we can make the course better! 


Get to Know Your Instructor: Tim!
Tim Campbell-Smith is so extroverted he puts the social back in social media. Tim’s love language is local restaurants, and Time Magazine describes him as “someone we’ve literally never heard of.” Having a passionate love affair with Pinterest, Tim’s dogs Scout and Milo describe him as a “snazzy guy who’s pretty good at digital marketing.” Tim also felt obligated to share he’s consulted for hundreds of businesses worldwide and completed training with honours in both Adult Education and Digital Marketing Management. An international speaker and trainer, he also teaches business and marketing at York University, and his newest book, Lousy and Conflicting Advice: A Humorous Reflection on a Career in Social Media Marketing is out now.
Email: tim@timcampbellstrategist.com
Connect with me on LinkedIn | Instagram | YouTube

About Ministry Forum

Ministry Forum is a space where faith, community, and leadership converge. We are a vibrant and inclusive online platform hosted by Knox College, University of Toronto, dedicated to serving current and aspiring Christian ministry leaders. Our community is as diverse as the ministries we represent, encompassing students, alumni, pastors, psychotherapists, chaplains, and those passionate about spreading the Good News in whatever ministry context they find themselves.

Our identity is rooted in the belief that ministry is not a solitary journey; it's a collective effort. We are a fellowship that values authenticity, fosters connections, and celebrates diversity. Here, you'll find a safe space to explore, share, and grow in your faith, leadership, and ministry.

Our mission is to empower ministry leaders to thrive. We do this by curating valuable resources, facilitating thought-provoking discussions, and offering spaces to gather both online and in person. Through recommended reading, podcasts, the curation of lifelong learning opportunities, and much more, we hope to provide our community with a wealth of insights to enhance their ministry.

We also believe in the power of personal connection. Our Director, John, would welcome the opportunity to talk with you about your ministry context. With 25 years of ministry experience himself, he strives to be a good listener, a trusted advisor, and someone who values maintaining confidentiality. We also believe that Ministry Forum will thrive in the community that surrounds it - to that end, we need your suggestions, ideas, and expertise to shape our content and priorities.

Contact John Borthwick, Director of the Centre for Lifelong Learning at Know College john.borthwick@utoronto.ca
Contact Ministry Forum hello@ministryforum.ca